Lizette Franklin was "absolutely disgusted and appalled" when she headed into the Dunfermline branch of discount chain Poundland to find it covered in OMG – most commonly standing for Oh My God! – stickers and posters.
Now the South African, who has made her family home in Kinross, said she will boycott what is still one of her favourite shops until the offending campaign ends.
Mrs Franklin, who bore no ill feeling towards Poundland, estimated she has spent a minimum of £100 every month for the last three years at the branch in Dunfermline's Kingsgate Centre.
