Act on abortion advert

1. Complain to the Advertising Standards Authority

• Phone: 020 7492 2222
• Online: Complaint form
• E-mail: new.complaints@asa.org.uk
• Write (if you can't email or phone): Advertising Standards Authority, Mid City Place, 71 High Holborn, London WC1V 6QT

Click here for a suggestion of what to write/say.

2. Complain to Channel 4

• Phone: 0845 076 0191
• Online: Complaint form
• Write (if you can't email or phone): Channel 4 Enquiries, PO Box 1058, Belfast, BT1 9DU

Click here for a suggestion of what to write/say.

3. Write to your MP

You can also write to your new MP about the issue

(Enter your postcode to find the name and contact details of your local MP).

The advertisement should not be aired for a number of reasons:

• Although MSI is a charity, the services which it will advertise involve a commercial transaction, as the public are charged for £80 for a telephone consultation and hundreds of pounds for an abortion.
  
• These services are also ‘medical’ since they require the signature of two doctors and therefore by analogy are prohibited by the code (which prevents advertising for prescription only products and services).
  
• The subject of ‘abortion services’ is a matter of significant political debate and controversy.  Furthermore, MSI openly engage in the political campaigns to change the law on abortion and refer to this advert as part of ‘a wider campaign’. Commercial advertising of such issues is not permitted.