We thank God that a victory has been achieved in the Voluntary Euthanasia Society trademark case because the VES withdrew its trademark applications for the words ‘dignity in dying’. This is a great step forward for pro-life groups, because it means that they are free to use the phrase ‘dignity in dying’ in a way that expresses the love and care people deserve at the end of life. The VES has kept its own stylised trademark - ‘dignity in dying - your life your choice’. VES have sought to set the tone of the debate surrounding end of life issues, but pro life groups have claimed back the language. We give thanks to God for this victory.
