'There is no Mayism' echoed around the hall in Halifax where Theresa May launched the Conservative manifesto.
But despite denying there was a cult or particular philosophy around her leadership, the Prime Minister's manifesto marks a break from Thatcherism and the Conservative party under David Cameron.
Ending middle class benefits, refusing to deny any tax rises and a delay in the deficit reduction plans – this is manifesto that will see the notion of 'Red Tory' whispered around Westminster again.