Thy Kingdom Come is an extraordinary thing. It started in a small way last year, but this year the initiative aimed at involving Christians in prayer for conversions has exploded, sometimes literally; one church let off a rocket as a way of symbolising the ascent of their prayers to heaven. It's the same idea as incense, though a lot more dramatic.
The event began on Ascension Day last week and is due to finish on Sunday, Pentecost. It has drawn in hundreds of thousands of people across the world, in 85 countries. On social media it has reached more than 3 million people. No fewer than 35 Church of England cathedrals are participating; Norwich, for instance, distributed candles to 400 parishes that committed to praying. Daily vidoes have been viewed 2 million times and almost 300,000 resource packs have been ordered.